Sandwich Blitz is a fast food chain, which hosts organic and healthy alternatives. They were without competitors at their stores current locations. But as of recently, stores of the same kind are starting to pop up in the area around Sandwich Blitz. Dolman and Lei are trying to figure out if they should start expanding again and they do should it be small or large. The purpose of this assignment is to have a STOW (Strength, Weakness, Opportunity and Threats) analysis as a guideline for Dolman and Lei.
Strengths within the company can be, that they have a good upscale product. With organically grown food and healthier drinks. They already have multiple stores open In a big metropolitan area that are doing well and putting money Into their pockets. Because the other stores are doing well they now have the resources to open two dilation Stores. Doing the Expansion In a slightly larger scale I feel will be a good choice for them. They have the experience from opening other stores and have a good feel on what it takes for the stores to be successful.
Having a positive cash flow is just one less problem that they have to worry about when expanding the business. Some weaknesses can be that the larger office parks are already have a several minimal food chains competing in the area may not like to see another similar store. Dolman and Lei need to be careful and do a lot of research on the surrounding environment when choosing a new location. The customers may not be into the heaths attentive food options they offer or feel that then can go somewhere else to get product.
This could have a negative effect on their business and cause profit to decrease. Dolman and Lei have a lot of opportunities such as the ability to expand open new stores. They can turn there weakness into a positive by making their unique product rivalry labeled. That will make it harder for other competitors to copy. This will help In a new area if your consumers like what you have got and know they can only find it at your stores. They can reach out to a new customer base and offer more of a variety of products.
Threats that Dolman and Lei can face are a bad economy and resource availability. Bad economy is a very real threat and something they can’t really control. If the economy is weak or slow that means less customers want to spend money on a product. Having you product priced to high can also negatively affect them. Prices deed to be adjusted to the ups and downs of the economy. Not being able to obtain your product If you don’t have stocked shelves customer aren’t going to shop there.
They are a food chain that sells organic products weather can affect the farm lands of their suppliers, which means that can get what they need Into the stores. The only other option when this happens is to outsource their product to fill the shelves, which takes away from there unique and labeled product. Sandwich blitz By drawbridges Dolman and Lei are trying to figure out if they should start expanding again and they n a big metropolitan area that are doing well and putting money into their pockets. Additional Stores. Doing the Expansion in a slightly larger scale I feel will be a good is Just one less problem that they have to worry about when expanding the business. In a new area if your consumers like what you have got and know they can only find it availability. Bad economy is a very real threat and something they can’t really control. Your product if you don’t have stocked shelves customer aren’t going to shop there. Their suppliers, which means that can get what they need into the stores.